Glossary
Click-through rate
Click-through rate means the share of people who saw an advert and clicked it. Plain words, why it matters, and a real example from advertising work.
Short answer
Click-through rate means the share of people who saw an advert and clicked it. It is the quickest sign of whether the advert speaks to the people who saw it. Two hundred clicks from twenty thousand views is a click-through rate of one percent.
In one sentence
Click-through rate means the share of people who saw an advert and clicked it. It is the quickest sign of whether the advert speaks to the people who saw it.
A real example
Two hundred clicks from twenty thousand views is a click-through rate of one percent.
How Click-through rate works on Advoratise
Click-through rate here is clicks divided by the audience the seller stated for that send, episode or week. It is not divided by a served-impression count, because most placements here are not machine-served. That makes the number stricter than the ones ad platforms report, and not comparable to them.
The mistake people make
Chasing a high rate with a headline that oversells. A newsletter advert can double its click rate and halve its sales at the same time, because the extra clicks came from people the promise did not fit. Watch the two numbers together.
What to look at next
Newsletter slots are where a weak or strong advert shows up fastest, because the audience is small and known.
Questions people ask
- What counts as a click?
- One person following the placement's link, counted once. A second click from the same person in the same minute does not add to the number.
- Is Click-through rate the same everywhere?
- The idea is, but the counting is not. Always check how a platform counts it before comparing two numbers.
- Do I need to understand this to use Advoratise?
- No. Every page explains itself in plain words, and this glossary is here only when you want the detail.