Glossary
Cookie window
Cookie window means how long after a click a sale still counts. Plain words, why it matters, and a real example from advertising work.
Short answer
Cookie window means how long after a click a sale still counts. A short window is harder for the affiliate; a long one is more expensive for the shop. A thirty day window means a sale next week still earns a commission.
In one sentence
Cookie window means how long after a click a sale still counts. A short window is harder for the affiliate; a long one is more expensive for the shop.
A real example
A thirty day window means a sale next week still earns a commission.
How Cookie window works on Advoratise
Each offer states its own window, and we apply it to the click record we hold rather than to something stored in the visitor's browser — which is why a sale still counts when the browser has cleared everything. Outside the window the sale is real but earns nothing, and it is shown that way instead of quietly dropped.
The mistake people make
Demanding the longest window. A long window mostly credits clicks that did not cause the sale, and advertisers pay for it by lowering the rate. A fair window at a fair rate beats ninety days at half the commission.
What to look at next
Each offer states its own window, so you can see which advertisers give a click a fair chance.
Questions people ask
- What window do offers here use?
- Whatever the advertiser sets, shown on the offer before you take it. There is no hidden platform default overriding it.
- Is Cookie window the same everywhere?
- The idea is, but the counting is not. Always check how a platform counts it before comparing two numbers.
- Do I need to understand this to use Advoratise?
- No. Every page explains itself in plain words, and this glossary is here only when you want the detail.