Which model does Advoratise use?

A time-decaying split across the clicks inside the look-back window, so a click an hour before the sale weighs more than one from three weeks earlier. The exact settings are stamped onto every credit.

Is Attribution the same everywhere?

The idea is, but the counting is not. Always check how a platform counts it before comparing two numbers.

Do I need to understand this to use Advoratise?

No. Every page explains itself in plain words, and this glossary is here only when you want the detail.

Glossary

Attribution

Attribution means deciding which advert deserves credit for a sale. Plain words, why it matters, and a real example from advertising work.

Short answer

Attribution means deciding which advert deserves credit for a sale. Without it two channels both claim the same sale and you spend twice. If somebody clicked a newsletter advert and then searched for you, attribution decides which one gets the credit.

In one sentence

Attribution means deciding which advert deserves credit for a sale. Without it two channels both claim the same sale and you spend twice.

A real example

If somebody clicked a newsletter advert and then searched for you, attribution decides which one gets the credit.

How Attribution works on Advoratise

When a sale arrives, we decide which clicks earned it and write the answer down for good: the model used, the half-life, the look-back window, the split, and the version of the rules that produced it. Later rule changes do not rewrite an old credit. If you open a sale from six months ago, you see the recipe it was actually paid under.

The mistake people make

Adding up credits from several platforms. Each one claims the sale in full, so the total is larger than the number of sales that happened. Pick one system as the one that decides, and treat the others as background.

What to look at next

The rule that decides which advert gets the credit is written down there, with the version number the credit was stamped with.

Questions people ask

Which model does Advoratise use?: A time-decaying split across the clicks inside the look-back window, so a click an hour before the sale weighs more than one from three weeks earlier. The exact settings are stamped onto every credit.
Is Attribution the same everywhere?: The idea is, but the counting is not. Always check how a platform counts it before comparing two numbers.
Do I need to understand this to use Advoratise?: No. Every page explains itself in plain words, and this glossary is here only when you want the detail.