Who loses the money in a chargeback?

The advertiser's shop loses the order, so the commission that was paid for it is withdrawn. Advoratise does not keep a fee on a reversed sale.

Is Chargeback the same everywhere?

The idea is, but the counting is not. Always check how a platform counts it before comparing two numbers.

Do I need to understand this to use Advoratise?

No. Every page explains itself in plain words, and this glossary is here only when you want the detail.

Glossary

Chargeback

Chargeback means money taken back after a payment. Plain words, why it matters, and a real example from advertising work.

Short answer

Chargeback means money taken back after a payment. It protects buyers, and it is why we hold money before paying it out. If a card holder disputes a payment, the money is reversed and the payout is stopped.

In one sentence

Chargeback means money taken back after a payment. It protects buyers, and it is why we hold money before paying it out.

A real example

If a card holder disputes a payment, the money is reversed and the payout is stopped.

How Chargeback works on Advoratise

If a card payment is clawed back after we have already recorded a sale, the sale is reversed too: the commission is cancelled and, if the payout has not left the hold yet, it is stopped. That is the practical reason the hold exists at all — a card holder can dispute a payment weeks after the advert ran.

The mistake people make

Assuming a paid order is final. It is final once the dispute window has passed, and that is usually longer than the campaign. Do not spend a commission you have only been promised.

What to look at next

The same page explains what we hold, for how long, and what happens to a payout when money is clawed back.

Questions people ask

Who loses the money in a chargeback?: The advertiser's shop loses the order, so the commission that was paid for it is withdrawn. Advoratise does not keep a fee on a reversed sale.
Is Chargeback the same everywhere?: The idea is, but the counting is not. Always check how a platform counts it before comparing two numbers.
Do I need to understand this to use Advoratise?: No. Every page explains itself in plain words, and this glossary is here only when you want the detail.