Glossary
Advert fraud
Advert fraud means fake traffic pretending to be real people. Plain words, why it matters, and a real example from advertising work.
Short answer
Advert fraud means fake traffic pretending to be real people. It quietly eats budgets, so every serious platform must hunt for it. A thousand clicks from one machine in one minute is not a thousand customers.
In one sentence
Advert fraud means fake traffic pretending to be real people. It quietly eats budgets, so every serious platform must hunt for it.
A real example
A thousand clicks from one machine in one minute is not a thousand customers.
How Advert fraud works on Advoratise
Two things make fraud hard here rather than one. Sellers are verified as the real owners of the website, newsletter or show before they can list — so there is a person behind every slot — and click counts are cleaned before anyone is paid: repeats within seconds, known robot traffic and self-clicks are removed, and unusual spikes are held for a human to look at rather than paid out.
The mistake people make
Believing any platform that says it is fraud-proof. Nobody can promise that, and we do not. What we can promise is that a suspicious payout is stopped rather than sent, and that you can see why.
What to look at next
The checks we run, and the ones we do not, are written out there instead of promised in a slogan.
Questions people ask
- Does Advoratise guarantee no fraud?
- No, and be suspicious of anyone who does. We verify who is selling, remove what we can detect, and hold the rest for review before money moves.
- Is Advert fraud the same everywhere?
- The idea is, but the counting is not. Always check how a platform counts it before comparing two numbers.
- Do I need to understand this to use Advoratise?
- No. Every page explains itself in plain words, and this glossary is here only when you want the detail.