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Is it worth listing unsold space at all?
Unsold space earns nothing: in the trade it is called unfilled inventory. Listing it costs time, and that time is the real question.
| Point | Advoratise | Leaving the space unsold |
|---|---|---|
| Cost to list | Free. Commission is taken only from money you actually earn. | Free, and it earns nothing. |
| Time needed | About ten minutes for a first listing, then minutes per booking. | None at all. |
| Unfilled space | It can be sold at a flat fee you set yourself. | It stays unfilled every issue. |
| Control | You approve every advertiser and can refuse whole topics. | Nothing to approve. |
| Risk | You can pause or remove a listing at any time. | None. |
Where the other way wins
If your audience is small, the money from one placement may not be worth the ten minutes, and an empty slot promoting your own work can be worth more than a paid one.
Best for
Anybody with a regular audience and no advertising income today.