Open standards
How we prove we may sell your space
Buyers will not spend real money unless they can check that the website really asked us to sell its advert space. Three public files do that, and all three are live.
1. Your ads.txt file
What it is: A short text file on your own website that lists who may sell your advert space.
Why it matters: If your file does not name us, careful buyers skip your space, and you earn less.
Put this file at the top level of your site, at /ads.txt, and add one line:
advoratise.com, YOUR-SELLER-NUMBER, DIRECT
Your seller number is shown on your own supply chain page after you sign in. DIRECT means you own the space yourself. We check the file for you and tell you the moment it is right.
2. Our sellers.json file
What it is: Our own public list of the publishers we are allowed to sell for.
Why it matters: Buyers read it to match your ads.txt line against our list. Both must agree.
It is published at advoratise.com/sellers.json. We only list publishers we approved and whose web address we checked. We never publish a private name or e-mail address, and if we cannot read our records we still publish our own space rather than a guess, so the file is never broken or missing.
3. Our own ads.txt file
What it is: The same promise, made for advert space on our own website and apps.
Why it matters: Exchanges look for these files right next to sellers.json. A missing one can fail a check.
You can read advoratise.com/ads.txt and advoratise.com/app-ads.txt. Both name only us, using the same account number that our own entry in sellers.json uses, so the files can never disagree. If you found a security problem, our security contact file says exactly who to write to.
4. The supply chain object
What it is: A short note inside every bid saying who passed the space along, and in what order.
Why it matters: It stops somebody in the middle pretending to own space they do not own.
Every bid we send carries this note in the standard OpenRTB shape, marked complete when we sell directly. We refuse a chain longer than 10 steps, and we sign our requests so a copy cannot be replayed.
5. Industry body membership
What it is: Membership of the IAB Tech Lab, the group that writes these standards.
Why it matters: Members can be listed in shared industry directories, which buyers trust.
We follow the published standards today, but we are not a member yet and we do not claim to be. Membership is a paid, named application, and we will say so here on the day it is approved.
In one sentence
Your file names us, our file names you, and every bid carries the same story. When all three agree, a buyer can trust the space without phoning anybody.