Last checked · Written by the Advoratise team
The short answer
Do not compare newsletters by list size. Ask each one for the same few facts, turn every price into a cost per reader who actually opened, and agree in writing how the placement will be proven before you pay.
What a newsletter sponsorship is
A sponsorship is a paid slot inside an email that a publisher sends to subscribers. Common formats are a short block at the top, a block in the middle, a classified line, or a whole email about one sponsor. The writer's voice and the readers' trust are what you are really buying.
The facts to ask for before you talk price
Ask every publisher for the same list: number of subscribers, how many opened and clicked in recent sends, who the readers are (job, industry, country), how often it goes out, and the exact format and position of your slot. Ask where the figures come from — a screenshot from their sending tool is better than a typed number. On Advoratise, each listing shows whether a number was checked or only reported by the publisher.
How to compare prices fairly
A flat fee says little on its own. Divide the price by the number of readers who opened to get a cost per opened reader, and by the clicks you can reasonably expect to get a rough cost per click. Then weigh the fit of the audience: a smaller list of exactly the right buyers often beats a big general one.
How to know the ad really ran
Agree before booking what proof you will receive: the send date, a copy or link of the sent email, and the open and click figures from the sending tool. Use your own tracking link so you can count visits yourself. Bookings through Advoratise follow the payment and release rules described in our terms — read them before you book.
Worked example — made-up round numbers, not market data
Comparing two offers
Newsletter A asks €600 and says 10,000 subscribers with 4,000 opens. Newsletter B asks €300 for 3,000 subscribers with 1,500 opens. A costs €0.15 per opened reader, B costs €0.20. A is cheaper per reader — but if B's readers are exactly your buyers and A's are mixed, B may still win. The numbers start the decision; they do not finish it.
Your booking checklist
Write down your goal
Decide what one good result is for you — a trial, a demo request, a download — and what you can afford to pay for it.
Shortlist three to five newsletters
Pick newsletters whose readers match your buyers. Ask each the same questions so the answers can be compared side by side.
Turn every offer into the same unit
Work out the cost per opened reader for each offer. Note which numbers were checked and which were only reported.
Agree proof, then book one test
Start with a single placement, use your own tracking link, compare the result with your goal, and only then book more.
What we can and cannot promise
We cannot promise clicks, sales or any result from a newsletter ad, and we do not publish typical prices because they vary too much to be honest. What we can promise: every figure on a listing says where it comes from, and we never present a reported number as a checked one.
Find newsletters to sponsor
Browse newsletter ad spaces with their prices in euros and the source of every number, then contact the publisher directly.
Questions people ask
- Is a bigger list always better?
- No. A big list with readers who are not your buyers costs more for fewer useful results. Fit and real opens matter more than size.
- What if the publisher's numbers are wrong?
- That is why you agree proof in advance and use your own tracking link. If what was delivered does not match what was agreed, raise it with the publisher and, for Advoratise bookings, follow the dispute steps in our terms.
- Do I need to label the ad as advertising?
- Yes. In the EU, paid content has to be recognisable as advertising. Agree with the publisher how the slot will be labelled — for example “Sponsored” or “Anzeige”.