Glosario
CPC
CPC significa el precio por un clic en un anuncio. Palabras sencillas, por qué es importante y un ejemplo real del trabajo publicitario.
Respuesta corta
CPC significa el precio por un clic en un anuncio. Solo paga cuando alguien realmente va a su página, por lo que un anuncio débil le cuesta menos. Si gasta cien euros y obtiene doscientos clics, su CPC es de cincuenta céntimos.
In one sentence
CPC means the price for one click on an advert. You pay only when somebody actually goes to your page, so a weak advert costs you less.
A real example
If you spend one hundred euros and get two hundred clicks, your CPC is fifty cents.
How CPC works on Advoratise
Placements here are sold for a fixed price, not per click, so your cost per click is something you find out afterwards: the price you paid divided by the clicks the redirect counted. Those clicks are counted on our side, once per person per placement, and you can open the record behind the number.
The mistake people make
Treating a cheap click as a good click. A click from a niche newsletter that costs a euro often earns more than twenty ten-cent clicks from somewhere nobody was reading closely. Judge the cost per sale, not the cost per click.
What to look at next
Put your own click price and order value in and see what a campaign has to deliver to pay for itself.
Preguntas frecuentes
- Am I charged per click on Advoratise?
- No. You agree one price for the placement. Clicks are measured so you know what you got, not so we can bill you again.
- ¿El CPC es el mismo en todas partes?
- La idea es la misma, pero el recuento no lo es. Siempre verifique cómo lo cuenta una plataforma antes de comparar dos cifras.
- ¿Necesito entender esto para usar Advoratise?
- No. Cada página se explica por sí misma en palabras sencillas, y este glosario está aquí solo cuando quiera los detalles.