Glosario
Tasa de clics
Tasa de clics significa el porcentaje de personas que vieron un anuncio y le hicieron clic. Palabras sencillas, por qué es importante y un ejemplo real del trabajo publicitario.
Respuesta corta
Tasa de clics significa el porcentaje de personas que vieron un anuncio y le hicieron clic. Es la señal más rápida de si el anuncio conecta con las personas que lo vieron. Doscientos clics de veinte mil visualizaciones suponen una tasa de clics del uno por ciento.
In one sentence
Click-through rate means the share of people who saw an advert and clicked it. It is the quickest sign of whether the advert speaks to the people who saw it.
A real example
Two hundred clicks from twenty thousand views is a click-through rate of one percent.
How Click-through rate works on Advoratise
Click-through rate here is clicks divided by the audience the seller stated for that send, episode or week. It is not divided by a served-impression count, because most placements here are not machine-served. That makes the number stricter than the ones ad platforms report, and not comparable to them.
The mistake people make
Chasing a high rate with a headline that oversells. A newsletter advert can double its click rate and halve its sales at the same time, because the extra clicks came from people the promise did not fit. Watch the two numbers together.
What to look at next
Newsletter slots are where a weak or strong advert shows up fastest, because the audience is small and known.
Preguntas frecuentes
- What counts as a click?
- One person following the placement's link, counted once. A second click from the same person in the same minute does not add to the number.
- ¿La tasa de clics es la misma en todas partes?
- La idea es la misma, pero el recuento no lo es. Siempre verifique cómo lo cuenta una plataforma antes de comparar dos cifras.
- ¿Necesito entender esto para usar Advoratise?
- No. Cada página se explica por sí misma en palabras sencillas, y este glosario está aquí solo cuando quiera los detalles.