Glosario
CPA
CPA significa el precio por una venta o registro completado. Palabras sencillas, por qué es importante y un ejemplo real del trabajo publicitario.
Respuesta corta
CPA significa el precio por una venta o registro completado. Vincula el dinero que gasta directamente con lo que quería, no solo con la atención. Diez ventas de una campaña de doscientos euros suponen un CPA de veinte euros.
In one sentence
CPA means the price for one completed sale or sign-up. It ties the money you spend straight to the thing you wanted, not to attention alone.
A real example
Ten sales from a two hundred euro campaign is a CPA of twenty euros.
How CPA works on Advoratise
Cost per sale is what affiliate offers here are built around: an advertiser names a commission, the shop reports the sale, and the commission is only confirmed once the sale sticks. Fixed placements work differently — you pay for the slot — so their cost per sale is worked out after the fact from the sales your shop reported.
The mistake people make
Setting a cost per sale from your gross margin and forgetting returns and chargebacks. A ten percent return rate makes a twenty euro cost per sale really twenty-two. Work from what you keep after refunds, not from what came in.
What to look at next
Affiliate offers are priced per sale, so the cost per sale is agreed before anybody sends a single visitor.
Preguntas frecuentes
- Who decides the cost per sale?
- The advertiser does, in the offer, before anybody sends a visitor. It is not negotiated per sale afterwards.
- ¿El CPA es el mismo en todas partes?
- La idea es la misma, pero el recuento no lo es. Siempre verifique cómo lo cuenta una plataforma antes de comparar dos cifras.
- ¿Necesito entender esto para usar Advoratise?
- No. Cada página se explica por sí misma en palabras sencillas, y este glosario está aquí solo cuando quiera los detalles.