Glossaire
Rétrofacturation
La rétrofacturation signifie un remboursement après un paiement. En termes simples, pourquoi c'est important et un exemple concret du monde de la publicité.
Réponse courte
La rétrofacturation signifie un remboursement après un paiement. Elle protège les acheteurs, et c'est pourquoi nous retenons l'argent avant de le verser. Si un titulaire de carte conteste un paiement, l'argent est annulé et le versement est interrompu.
In one sentence
Chargeback means money taken back after a payment. It protects buyers, and it is why we hold money before paying it out.
A real example
If a card holder disputes a payment, the money is reversed and the payout is stopped.
How Chargeback works on Advoratise
If a card payment is clawed back after we have already recorded a sale, the sale is reversed too: the commission is cancelled and, if the payout has not left the hold yet, it is stopped. That is the practical reason the hold exists at all — a card holder can dispute a payment weeks after the advert ran.
The mistake people make
Assuming a paid order is final. It is final once the dispute window has passed, and that is usually longer than the campaign. Do not spend a commission you have only been promised.
What to look at next
The same page explains what we hold, for how long, and what happens to a payout when money is clawed back.
Questions fréquentes
- Who loses the money in a chargeback?
- The advertiser's shop loses the order, so the commission that was paid for it is withdrawn. Advoratise does not keep a fee on a reversed sale.
- La rétrofacturation est-elle la même partout ?
- L'idée l'est, mais pas le calcul. Vérifiez toujours comment une plateforme la calcule avant de comparer deux chiffres.
- Dois-je comprendre cela pour utiliser Advoratise ?
- Non. Chaque page s'explique en termes simples, et ce glossaire n'est là que si vous voulez les détails.