Glossaire
Fraude publicitaire
La fraude publicitaire désigne un trafic factice se faisant passer pour de vraies personnes. Explication simple, pourquoi c'est important, et un exemple concret du travail publicitaire.
Réponse courte
La fraude publicitaire désigne un trafic factice se faisant passer pour de vraies personnes. Elle ronge discrètement les budgets, c'est pourquoi toute plateforme sérieuse doit la traquer. Mille clics provenant d'une seule machine en une minute ne représentent pas mille clients.
In one sentence
Advert fraud means fake traffic pretending to be real people. It quietly eats budgets, so every serious platform must hunt for it.
A real example
A thousand clicks from one machine in one minute is not a thousand customers.
How Advert fraud works on Advoratise
Two things make fraud hard here rather than one. Sellers are verified as the real owners of the website, newsletter or show before they can list — so there is a person behind every slot — and click counts are cleaned before anyone is paid: repeats within seconds, known robot traffic and self-clicks are removed, and unusual spikes are held for a human to look at rather than paid out.
The mistake people make
Believing any platform that says it is fraud-proof. Nobody can promise that, and we do not. What we can promise is that a suspicious payout is stopped rather than sent, and that you can see why.
What to look at next
The checks we run, and the ones we do not, are written out there instead of promised in a slogan.
Questions fréquentes
- Does Advoratise guarantee no fraud?
- No, and be suspicious of anyone who does. We verify who is selling, remove what we can detect, and hold the rest for review before money moves.
- La fraude publicitaire est-elle la même partout ?
- L'idée est la même, mais le calcul ne l'est pas. Vérifiez toujours comment une plateforme le compte avant de comparer deux chiffres.
- Dois-je comprendre cela pour utiliser Advoratise ?
- Non. Chaque page s'explique en termes simples, et ce glossaire n'est là que si vous souhaitez plus de détails.