Glossario
CPM
CPM significa il prezzo per mille visualizzazioni di un annuncio. In parole semplici, perché è importante e un esempio reale dal mondo della pubblicità.
Risposta breve
CPM significa il prezzo per mille visualizzazioni di un annuncio. Ti permette di confrontare equamente una newsletter grande con una piccola, perché entrambe sono prezzate per mille persone raggiunte. Una newsletter che costa duecento euro e raggiunge quarantamila lettori ha un CPM di cinque euro.
In one sentence
CPM means the price for one thousand views of an advert. It lets you compare a big newsletter with a small one fairly, because both are priced per thousand people reached.
A real example
A newsletter that charges two hundred euros and reaches forty thousand readers has a CPM of five euros.
How CPM works on Advoratise
Most sellers here do not quote a CPM at all. They quote a flat price for one slot in one send, one episode or one week, and they state the audience size next to it. You divide one by the other and you have the CPM yourself, from two numbers that are both on the listing. That is deliberate: a quoted CPM hides whether the audience number was ever checked, and a flat price plus a stated audience does not.
The mistake people make
Comparing a CPM against one from an ad network. A network CPM usually counts machine-served impressions, many of which were never on screen; a newsletter CPM counts people who were sent the issue. The second number is smaller and worth far more. Compare CPM only against the same kind of inventory.
What to look at next
Every listing shows its price in euros and its audience size, so you can work the CPM out yourself before you book.
Domande frequenti
- Why do Advoratise listings not show a CPM?
- Because the flat price and the audience size are both shown, and those two are checkable. A CPM on its own is not — it can be made to look good by inflating the audience it is divided by.
- Il CPM è uguale ovunque?
- L'idea sì, ma il conteggio no. Controlla sempre come una piattaforma lo conteggia prima di confrontare due numeri.
- Devi capire questo per usare Advoratise?
- No. Ogni pagina si spiega da sola in parole semplici, e questo glossario è qui solo se desideri i dettagli.