Glosario
Contracargo
Contracargo significa dinero retirado después de un pago. Palabras sencillas, por qué es importante y un ejemplo real del trabajo publicitario.
Respuesta corta
Contracargo significa dinero retirado después de un pago. Protege a los compradores, y es por eso que retenemos el dinero antes de pagarlo. Si un titular de tarjeta disputa un pago, el dinero se revierte y el pago se detiene.
In one sentence
Chargeback means money taken back after a payment. It protects buyers, and it is why we hold money before paying it out.
A real example
If a card holder disputes a payment, the money is reversed and the payout is stopped.
How Chargeback works on Advoratise
If a card payment is clawed back after we have already recorded a sale, the sale is reversed too: the commission is cancelled and, if the payout has not left the hold yet, it is stopped. That is the practical reason the hold exists at all — a card holder can dispute a payment weeks after the advert ran.
The mistake people make
Assuming a paid order is final. It is final once the dispute window has passed, and that is usually longer than the campaign. Do not spend a commission you have only been promised.
What to look at next
The same page explains what we hold, for how long, and what happens to a payout when money is clawed back.
Preguntas frecuentes
- Who loses the money in a chargeback?
- The advertiser's shop loses the order, so the commission that was paid for it is withdrawn. Advoratise does not keep a fee on a reversed sale.
- ¿El contracargo es igual en todas partes?
- La idea sí, pero el conteo no. Siempre verifique cómo lo cuenta una plataforma antes de comparar dos números.
- ¿Necesito entender esto para usar Advoratise?
- No. Cada página se explica por sí misma con palabras sencillas, y este glosario está aquí solo cuando quiera los detalles.